ASO (App Store Optimization) Is The New SEO, And Here?s A Tool To Do It

What's the hardest thing about building a�successful�mobile app? If you answered "building a mobile app," you're wrong. It's getting your app found. With over 600,000+ iOS applications, and now some 450,000 on Android, the real challenge for developers is having their app surfaced higher than hundreds of other competitors in the app store search results. Doing this correctly involves ASO, or app store optimization. It's basically SEO repurposed for mobile, and because we're still in the early days of the mobile ecosystem, it's simpler to optimize apps than webpages. But developers are often lacking knowledge, and especially tools, to help them out on this front. That's where the newly launched�App Store Optimization Keyword Volume estimator (whew!) comes in.

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